A friend said it better than i:
"Not just like, guys.... Love. This is something that's extremely important. This is akin to book programs at libraries. We need to educate the masses about comics, about how they're not all "tights-n-fights," about how some books can be so moving and emotional and life-changing. Everything that Menachem talks about in the intro vid, I back 110%. I did the same thing when I was working at Barnes & Noble, and I still strive to that aspiration even at Office Max (because, as I wear my Green Lantern ring, comics conversations pop up almost every day).
Folks, spread the word. Pitch in what you can. Please, please help make this a reality."